Boxxtech Makes Big Game Big Data with Retail Aware Partnership
Chicago, IL– January 9, 2023 – Boxxtech, the innovator behind AI-powered alcohol kiosks, is teaming up with Retail Aware, a leader in shopper behavior and product analytics, to bring revolutionary audience impression data to the Big Game stage. This first-of-its-kind partnership promises to redefine fan engagement and advertising effectiveness at the most-watched sporting event in the US.
Boxxtech’s automated kiosks utilize facial recognition and age verification technology to streamline alcohol sales, eliminating long lines and enhancing security. Now, by integrating Retail Aware's cutting-edge shopper behavior platform, these kiosks will become data powerhouses, capturing anonymized and privacy-compliant insights into impressions, dwell time, and engagement.
"The Big Game is a spectacle, and understanding the audience is key to maximizing its impact," says Chris Davis, CTO of Boxxtech. "With Retail Aware, we're turning our kiosks into data goldmines, providing sponsors and advertisers with priceless insights to optimize their Big Game activations and measure their ROI like never before."
This partnership unlocks a treasure trove of valuable data, empowering stakeholders to:
- Measure ad effectiveness in real-time: Track impressions and engagement with sponsored content displayed on kiosks, providing immediate feedback to optimize campaigns.
- Gain unprecedented fan insights: Understand fan impressions, dwell times, and preferred locations, informing future Big Game strategies and fan experiences.
- Optimize concession offerings: Analyze product engagement at kiosks to shorten wait times, tailor concession stand inventory and pricing for maximum sales.
"We're thrilled to partner with Boxxtech and revolutionize the way audience data is collected and utilized at the Big Game," says Keith Fix, CEO of Retail Aware. "Our combined expertise will transform these kiosks into data hubs, delivering insights that will elevate the Big Game experience for both fans and brands."
Boxxtech and Retail Aware's groundbreaking partnership marks a new era in Big Game audience engagement. By harnessing the power of data, they're paving the way for hyper-targeted advertising, improved fan experiences, and data-driven decision-making at the biggest sporting event on the calendar.
ABOUT BOXXTECH
Boxxtech is a leader in AI-powered alcohol kiosks, offering secure and efficient beverage service solutions for stadiums, arenas, and entertainment venues. Their technology streamlines purchasing, enhances security, and provides valuable data insights.
ABOUT RETAIL AWARE
Retail Aware is a pioneer in shopper behavior and product analytics, transforming physical spaces into data-driven environments. Their platform analyzes shopper movement, dwell times, and product movement to provide actionable insights that drive sales, optimize operations, and enhance the customer experience.
Contact:
Keith Fix
(866) 212-1258
marketing@retailaware.com
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