Retail Aware - a leading provider of in-store shelf analytics and Qsic - a market leading AI Audio platform for Retail media, today announced a strategic data partnership aimed at enhancing the measurement capabilities of audio campaigns in-store.

In progression from reporting on iROAS with POS transactional data - the partnership amplifies the capabilities of retailers, granting CPGs unparalleled insight into the dynamics of driving foot traffic and dwell time to products in-store.

Qsic’s technology has the advanced capability to employ AI and machine learning techniques to dynamically integrate advertising media into an audio platform, strategically placing ads for optimal revenue generation. Retail Aware’s technology leverages in-store sensors to anonymously collect data on customer behavior and product availability in real-time. This marriage of innovation will equip customers for a cookieless world by leveraging first-party data in ways that have never been seen before.

Keith Fix, CEO of Retail Aware, expressed, "Partnering with Qsic is an exciting stride forward. Our combined prowess offers retailers a holistic lens through which they can understand customer behavior and product availability. As we integrate our robust analytics with Qsic's avant-garde audio strategies, we envision a retail landscape where messaging accelerates sales and every shopper feels a personal connection to the store."

Echoing the sentiment, Nick Larkins, Chief ProductOfficer of Qsic, stated, "Our partnership with Retail Aware signals a transformative shift in Retail Media. Together, we're not just integrating technologies; we're sculpting a vision where Retail Media is more transparent, measurable, and ultimately, more effective for both retailers and suppliers.This alliance is about setting new standards and redefining how media resonates within the retail space."

This collaboration between Qsic and RetailAware underscores the increasing significance of real-time analytics in revolutionizing the retail media landscape. By harnessing the power of data and providing enhanced transparency, we're setting the stage for a more insightful and measurable retail experience. Store aisles worldwide are poised to become epicenters of groundbreaking innovation.

For more information about Retail Aware and Qsic, please visit their respective websites at www.retailaware.com and www.getqsic.com.

Contact:
Retail Aware - 1.866.212.1258 media@retailaware.com

Qsic - Kimberley Davis - kimberleydavis@getqsic.com

About Retail Aware:

Retail Aware is the leading technology company that is transforming the retail industry, enabling brands and retailers to gain in-store product display insights in real-time. Retail Aware’s platform driven by sense technology and artificial intelligence (AI) is changing the way the retail industry operates by offering a highly intuitive platform that measures shopper impressions, engagements, dwell time and conversion rates.Brands and retailers that are using Retail Aware’s platform include three of the top companies in the electronics, beverages and frozen foods sectors.

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To learn more, visit www.retailaware.com. Follow Retail Aware on Twitter, LinkedIn and Facebook.

About Qsic:

Qsic is one of the world’s first commercial music streaming services that influences over 100 million shoppers at the point of purchase monthly. In addition to helping businesses establish and own their brand sound, the company also helps retailers, quick service restaurants, grocery, liquor, petrol and convenience operators to best set up, run and commercialize their audio platforms. This extends from music curation and collateral creation to ad sales and price setting.

Qsic has invested heavily in developing a patented method of measuring the impact of audio advertising on real-world instore transactions. It is now a leading provider of AI technology that strategically leverages the power of audio to deliver better customer and sales experiences.

To learn more, visit www.getqsic.com. Follow Qsic on LinkedIn, Instagram and Facebook -

Facebook - @getqsic

Instagram - @getqsic

Linkedin - www.linkedin.com/company/qsic/

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