Retailers and brands strive to increase shopper footfall, conversion, and experience in an effort to increase engagement and ROI. Two major factors involved in increasing ROI are high-impact experiences and measuring the data around them. 

Retail Aware is excited to announce a partnership with Raydiant that helps retailers and brands do just that. Raydiant recently raised $13M in Series A funding from top tier VCs 8VC and Atomic and Mark Wahlberg among others for their in-location digital signage and experience management platform. Retail Aware is excited to partner with them adding the ability to measure shopper behavior data around in-location experiences and signage.

Read more about the partnership on our press release here.  

“Our partnership with Raydiant will provide benefits to both parties, along with consumers,” Retail Aware founder and CEO Keith Fix said. “Two retail technology companies are coming together to bring a more holistic solution for physical locations to attract and convert shoppers.”

Before Raydiant, store displays were lacking engaging elements to attract customers and create incredible experiences. Before Retail Aware, tracking the data around shopper behavior in-store was cumbersome, expensive, and limited at best. 

Bridging the gap between our companies means that through Raydiant you can create incredible ways to engage customers and increase ROI of every customer that comes in the door through memorable, on-brand, experiences. When you add Retail Aware on top of that, you can track the data around how many people walked by (impressions) and engaged with your experience to calculate a true engagement rate. 

Why is this important? 

1) Creating an incredible experience is what makes your brand memorable in the minds of shoppers keeping you top of mind as an experience they want to repeat again and again. 
2) Measuring the data allows you to fine tune and tweak your designs and messaging to increase shopper engagement rate. 

All of this leads up to, you guessed it, increased ROI. 

"In our quest to help retailers thrive by providing them with the tools they need to create an experience that shoppers love, we are thrilled to be partnering with in-store shopper behavior data analytics solution, Retail Aware,” says Bobby Marhamat, CEO of Raydiant. “In the competitive world of retail it’s often a struggle for retailers to remain top of mind to shoppers, which is why we make it our duty to do everything we can to help retailers succeed and this partnership is just another step in achieving that goal."

If you’re ready to take the next step with measurable in-store experiences, reach out to us today to talk about how this superstar partnership can help you do just that.

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